Sears Holdings

Designing tabletop for SHC is a fun challenge because of the many customer segments and trends you get to design for, based on the many private-label brands that fill the "good, better, best" needs.

This category is unique to some of the others we've designed for, in that it involved thinking about functionality and not just art.

We also worked on the packaging for their soft and hard home brands, which included directing photo shoots.

Work and photography shown here ©Sears Brands, LLC.