Circo Bedding


When done right, decorating a kid's room can really transform the space from a place to sleep and store things to a place where he or she can escape and be creative.

As part of the Target Kids' Bedding reinvention, that was one of our goals. We kicked off the project by diving deep into guest data and customer observations. From there, we developed a balance of universal best-selling themes with a Target update - meaning more fresh and fun themes for the more adventurous consumers. Artwork and print + pattern were applied beyond bedding, from curtains and room decor to bath products as well. Below is a snap shot of some of our favorites.

Work and photography shown here ©Target Brands, Inc.