For this project, the very talented internal design team led the development and provided trend and direction for their Christmas collections for Kmart and Sears. If you haven't gone into a Kmart during the Christmas season, you are missing out on one of the most impressive assortment of ornaments in today's retail environment. Sears also has a tight and well-curated assortment under their brilliantly named Donner & Blitzen, Inc. brand.
While the task was to develop most of Kmart's assortment of internally developed SKUs for boxed glass, ornament collections and tree toppers, we did manage to support some of the Sears assortment and render some in-store experience concepts as well. All together, we provided design and feedback on over 100 SKUs.
Work shown here ©Sears Brands, LLC.