Wanting to deliver on their "Expect More. Pay Less." promise, the first step was to develop a graphic style and sense of humor that matched the brand image and personality a customer expects from a private label Target brand.
Here are a few examples of the many tees that we developed. We were inspired by anything from vintage movie posters to everyday kids' activities. Finishes varied and included foil, puff paint, scratch and sniff, as well as photochromatic inks, just to name a few. The tees consistently performed above expectations, and the developed look continues to this day.
Work shown here ©Target Brands, Inc.